WCG DoTP APP 2023/2024

SUB-PROGRAMME 5.5: CORPORATE COMMUNICATION

Indicator number

5.5.1

Indicator title

Number of Brand Assessment Reports generated

Short definition

This indicator refers to the number of reports issued to the Heads of Communication and Heads of Department. The report contains the quarterly peer review of communication material created and published on brand and on message by WCG departments The purpose of the indicator is to review and improve transversal compliance of brand and brand concept by WCG departments. It is important as it supports the Western Cape Governments strategic goals through on brand messaging which articulates our values and brand promise. It further supports the objective of a singular organisational brand and supports the WCGs Vision-Inspired Priorities through on-brand messaging which articulates our values and brand promise

Purpose

Key Beneficiaries

The Executive, Provincial Top Management, employees of the WCG, citizens of the province

Source of data

Data will be collected from the various campaigns submitted from the respective departments, as well as during the quarterly review sessions with all Departmental HoCs

Data limitations

Input and participation of the respective departmental communication units

Assumptions

All departmental communication units will participate in the review process

Means of verification

Physical report

Method of calculation

Simple count of assessment reports issued by the tenth working day of the month following the quarter end. Assessments will be done as follows: • Quarter 1 report will contain data of April, May and June of the financial year • Quarter 2 report will contain data of July, August and September of the financial year • Quarter 3 report will contain data of October, November and December of the financial year • Quarter 4 report will contain data of January, February and March of the financial year

Calculation type

☒ Cumulative Year-end

☐ Cumulative Year-to-date

☐ Non-cumulative

Reporting cycle

☒ Quarterly

☐ Bi-annually

☐ Annually

☐ Biennially

Desired performance

☒ Higher than target

☐ On target

☐ Lower than target

Type of indicator

Is this a Service Delivery Indicator? ☒ YES ☐ NO If yes, confirm the priority area(s) that the deliverable(s) measured through this indicator will improve (multiple

selections can also be made): ☐ Citizen needs ☐ Reliability

☐ Responsiveness

☐ Integrity

Is this a Demand Driven Indicator? ☐ YES ☒ NO

Is this a Standardised Indicator? ☐ YES ☒ NO

Spatial Location of indicator

Number of locations: ☒ Single Location

☐ Multiple Locations

Extent: ☒ Provincial ☐ District ☐ Local Municipality ☐ Ward ☐ Address Detail/Address/ Coordinates: <…..> For multiple delivery locations, will this be shared in the Annual Operational Plan (AOP) ☐ YES ☐ NO

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DOTP ANNUAL PERFORMANCE PLAN FOR 2023/2024