WCG DoTP APP 2023/2024

☐ Target for women ☐ Target for youth ☐ Target for people with disabilities ☐ Target for older persons ☒ None of the above

Disaggregation of beneficiaries -Human Rights Groups

☐ Jobs

☐ Safety

☐ Wellbeing

☒ Innovation, Culture and Governance

Provincial Strategic Implementation Plan (PSIP)

☐ None of the above

State of disaster

☐ YES

☐ NO

Implementation Data (Key deliverables measured)

In the Business Plan

SUB-PROGRAMME 1.7: STRATEGIC COMMUNICATION

Indicator number

1.7.1

Indicator title

Number of monthly communication tracking reports produced

Short definition

This indicator refers to the number of tracking reports which highlight: Number of media hits in print and broadcast media generated by the WCG on a monthly basis, including an analysis thereof in terms of tone and language; How the Western Cape is performing across its social media platforms on a monthly basis. These monthly reports track communication and are aggregated into assessment reports for Cabinet whenever they may sit. These report measure and assess how the WCG is reported to be performing in print, broadcast and social media, which is a key way in which citizens are informed of the work being done by government and also one of the key platforms used by government to communicate with citizens. These reports aggregate into monthly reports for Cabinet's consideration A media monitoring agency sends the Directorate Strategic Communication raw print and broadcast hits on a daily basis, which are then analysed. Information is also collated from media liaison officers, heads of communication and Strategic Communication staff members, who have direct knowledge of the potential risks faced by departments and who also monitor print and broadcast media on a daily basis. Data source: Document outlining the number of WCG media hits and written inputs provided by communication experts in departments. The Executive, Provincial Top Management, DotP and broader WCG employees and citizens

Purpose

Key Beneficiaries

Source of data

Data limitations

Inaccurate data provided by service providers and subjectivity in determining risk factors.

Assumptions

None

Means of verification

Completed communication tracking reports

Method of calculation

Simple count of tracking reports

☒ Cumulative Year-end ☐ Cumulative Year-to-date ☐ Non-cumulative

Calculation type

☒ Quarterly ☐ Bi-annually ☐ Annually ☐ Biennially

Reporting cycle

☐ Higher than target ☒ On target ☐ Lower than target

Desired performance

Is this a Service Delivery Indicator?

120

DOTP ANNUAL PERFORMANCE PLAN FOR 2023/2024